The Eye Concentrate Matrix is the latest addition to Estée Lauder’s hero Advanced Night Repair collection
The concentrate innovation is available as part of two travel retail exclusive sets
Estée Lauder has revealed the new Advanced Night Repair Eye Concentrate Matrix Synchronised Multi-Recovery Complex, its latest eye serum innovation.
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The concentrate is backed by Estée Lauder Research’s studies on how preorbital skin micro-movements, such as blinking, can directly impact collagen and accelerate eye ageing.
The Advanced Night Repair Eye Concentrate Matrix is equipped with Power Signal Technology which contributes to the fast visible repair of the eye area. It also features Youth-Generating Power and a 360° Mesh Matrix Technology that cushions and supports the eye against micro-movement damage. The serum comes with a new custom-designed cryo-steel wand.
The Concentrate can also be used to treat other expression lines, including those on the forehead and nasolabial folds. The Eye Concentrate formula is dermatologist and ophthalmologist-tested and is non-acnegenic and non-comedogenic.
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To celebrate the breakthrough eye innovation, Estée Lauder has launched two new travel retail exclusive sets: The Advanced Night Repair Face Serum and Eye Matrix Set and Advanced Night Repair Eye Concentrate Matrix Duo.
The Advanced Night Repair Face Serum and Eye Matrix Set comprises the Advanced Night Repair Synchronized Multi-Recovery Complex (50ml) and Advanced Night Repair Eye Concentrate Matrix Synchronized Multi-Recovery Complex (15ml); while the Advanced Night Repair Eye Concentrate Matrix Duo features two 15ml bottles of the Eye concentrate.
The Concentrate has been equipped with Chronolux Power Signal Technology, Youth Generating Power and a 360° Mesh Matrix Technology to protect the eye area against the impacts of preorbital skin micro-movements
Fast Visible Repair with Chronolux Power Signal Technology
The Chronolux Power Signal Technology supports the skin’s natural nightly repair process, which helps mitigate the impact of micro-movements in the eye. The serum reduces the visible signs of eye aging including expression lines, undereye lines, crow’s feet, glabellar ’11’ lines, sagginess and dark circles. The revamped formula also offers anti-oxidant protection to help protect against environmental aggressors.
Youth Generating Power
The Chronolux Power Signal Technology also boosts the skin’s natural Youth Generating Power, by accelerating the natural production of collagen and new cells. This improves elasticity and firmness. Increased collagen also plumps and fortifies the skin, creating a more youthful look.
Golden Globe Award-nominated Cuban actress Ana de Armas was named Estée Lauder Global Brand Ambassador in March and stars in the new Eye Concentrate campaign
360° Mesh Matrix
The 360° Mesh Matrix Technology offers enhanced cushioning support by wrapping the delicate eye area with a flexible, visco-elastic polymer matrix. It infuses the skin with multi-molecular weight Hyaluronic Acids that offers extra hydrating and cushioning support, strengthening the eye area and increasing skin thickness by almost 20%.
Cryo-Steel Wand
The revamped custom-designed cryo-steel wand applicator was specifically designed to capture the right amount of product, allowing for precise and easy application around the delicate eye area. The wand was inspired by cryo-therapy science and cools the skin by ~3°F / 2°C. It also provides long-lasting cooling for up to five minutes and increases micro-circulation, reduces puffiness, boosts radiance and wakes up tired looking eyes.
The serum, used both day and night, makes skin feel firmer, softer and smoother, minimising under eye lines, crow’s feet and boosting the radiance of the eye area
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The Advanced Night Repair Eye Concentrate Matrix is also free of parabens, phthalates, sulphates, synthetic fragrance and mineral oils. It is packaged in a recycled glass bottle
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Clinical tests reveal that after one application, eye puffiness is instantly reduced; and the skin is deeply hydrated for up to 72 hours. After three weeks of continued use, clinical results say that undereye lines, crow’s feet, and the glabellar ‘11’ lines between the brows are significantly reduced and the overall eye skin is firmer with improved elasticity.
Consumer tests revealed that after one week 93% of users said their eyes felt conditioned, softer and smoother, while 90% said their eyes felt fortified. After three weeks, 90% said their eye area felt more resilient while 87% noticed an improvement in eye brightness and radiance. After four weeks, 90% said their eyes felt refreshed while 85% said their eyes felt firmer.
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South Sudanese-Australian model Adut Akech, Estée Lauder’s newest Global Brand Ambassador, stars in the Advanced Night Repair Eye Concentrate Matrix campaign